Commerce Data
Customer Identity Resolution Across DTC Data Sources
Brands lose revenue when scattered data prevents automations from reaching the same customer twice.
Danielle Osei-Bonsu
· 9 min read
Measured Commerce
Commerce Data
Shopify Data Export Options and Their Analytical Limitations
Shopify exports preserve transactions but omit the customer journey data brands need for analysis.
Tobias Wehrle8 min read
Forecasting
Building a DTC P&L Forecast That Connects Marketing Inputs to Contribution Margin
Connect marketing efficiency metrics to contribution margin before spending the budget.
Tobias Wehrle9 min read
Forecasting
Modeling AI Commerce Tool Impact Without Prior Holdout Data
Brands can estimate AI tool revenue impact through synthetic controls and cohort analysis.
Priya Nandakumar9 min read
Forecasting
Payback Period Modeling for Martech and AI Tool Investments
How to measure whether martech investments actually pay for themselves.
Tobias Wehrle9 min read
Forecasting
Projecting LTV Impact From Retention Improvement Investments
Model retention investments by projecting their margin impact against acquisition costs.
Danielle Osei-Bonsu8 min read
Forecasting
Forecasting Seasonal Revenue Swings for DTC Planning
DTC brands must now forecast seasonal demand beyond historical sales data.
Marco Quintero-Vidal8 min read
Forecasting
Scenario Modeling for AOV Uplift From Bundling and Upsell
Test bundle profitability before launch using contribution math, not average order value.
Tobias Wehrle8 min read
Forecasting
Revenue Sensitivity Models for DTC Conversion Lever Changes
Rank DTC conversion investments by their actual revenue impact, not gut feel.
Marco Quintero-Vidal9 min read
Vendor Claim Evaluation
Shopify App Reviews as Vendor Evaluation Signal
Developer replies and review timing reveal whether vendors stay engaged or deprioritize support.
Priya Nandakumar8 min read
Vendor Claim Evaluation
Third-Party Benchmark Reports in Martech
Vendor bias and flawed samples make martech benchmarks poor planning guides.
Marco Quintero-Vidal8 min read
Vendor Claim Evaluation
Questions to Ask a Vendor Before Accepting a Free Pilot
Free pilots measure vendor performance, not yours—define success metrics before signing.
Danielle Osei-Bonsu8 min read
