Repeat Purchase Rate vs Retention Rate in Subscription and Non-Subscription DTC
Two metrics that look alike reveal different problems when you know where to look.
Danielle Osei-Bonsu
Staff Writer
Danielle Osei-Bonsu
Danielle covers the definitional and strategic side of ecommerce performance, having previously managed reporting and BI functions at a direct-to-consumer apparel company. She is particularly focused on how KPI definitions drift across organizations and why that drift distorts decision-making.
3 stories
Last-Click Attribution Failures in Multi-Touch DTC Journeys
Platforms claim last-click credit they didn't earn.
Danielle Osei-Bonsu
AI-Influenced Conversions and Attribution Model Gaps
Brands lose visibility into AI-driven sales that attribution models cannot track.
Danielle Osei-Bonsu